Wear whatever makes you feel comfortable and like yourself. This matters more than any specific colour or style. Our general guidance after doing thousands of Paris shoots: avoid restrictive clothing, break in shoes beforehand, and think about how your outfit will look against your specific location and its colour palette. Avoid busy patterns and large logos, as they tend not to photograph well against Paris's classic, romantic architecture.
Comfortable shoes matter just as much, since most of our Paris Routes involve walking between locations like the cobblestone streets in Montmartre or around the Trocadéro. You don't want tired feet slowing you down from capturing all of the iconic backdrops. For more inspiration, check out our Style Guide and Outfit Tips.
For groups, coordinate rather than matching exactly. Discuss the vibe together, whether that's casual with jeans and nice tops or something dressier, and stick to complementary colours that'll pop against Paris's soft grey and cream backdrops.
Dress for the weather too: loose, breathable fabrics if it's hot, and layers if it's chilly, since Parisian weather can shift throughout the day.
Above all, wear something you feel comfortable in. If you don't feel like yourself in what you're wearing, it will show in the photos, so trust your gut and choose pieces that feel like YOU.